Marketing research : a managerial approach / Al Marshall.

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TextPublisher: Thousand Oaks : SAGE Publishing, 2023Edition: FirstDescription: pages cmContent type:

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Summary: "This is a new introductory textbook on marketing research for undergraduate and postgraduate students"-- Provided by publisher.

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Item type	Current library	Call number	Status	Barcode
Book	AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY General Stacks	HF5415.2 .M377 2023 (Browse shelf(Opens below))	Available	30229

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Previous	HF5387 .J645 2022 Organizational ethics : a practical approach /	HF 5415 .T78 2020 Principles of marketing for a digital age /	HF 5415 .T78 2020 Principles of marketing for a digital age /	HF5415.2 .M377 2023 Marketing research : a managerial approach /	HF5437 .L97 2016 Procurement and supply chain management /	HF5438.2 .S685 2022 Selling & sales management : developing skills for success /	HF5438.8.P75 K53 2019 Flip the script : getting people to think your idea is their idea /	Next

"This is a new introductory textbook on marketing research for undergraduate and postgraduate students"-- Provided by publisher.

Cataloging Notes: 20251030 AMIU-151AMIU-151

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