Marketing research : (Record no. 21792)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01131nam a22003375i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22645743 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030105520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220610s2023 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022940631 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446256152 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446256145 |
| Qualifying information | (hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 22645743 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M377 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marshall, Al, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc. | Al Marshall. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2302 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This is a new introductory textbook on marketing research for undergraduate and postgraduate students"-- |
| Assigning source | Provided by publisher. |
| 583 ## - ACTION NOTE | |
| Action | Cataloging Notes: |
| Time/date of action | 20251030 |
| Action agent | AMIU-151AMIU-151 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Classification part | HF5415.2 |
| Item part | .M377 2023 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | General Stacks | 30/10/2025 | Book Aid Donation | 25/30229 | HF5415.2 .M377 2023 | 30229 | 30/10/2025 | 30/10/2025 | Book |