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Marketing research : a managerial approach /

Marshall, Al,

Marketing research : a managerial approach / Al Marshall. - First. - pages cm

"This is a new introductory textbook on marketing research for undergraduate and postgraduate students"--

ISBN: 9781446256152 9781446256145

LCCN: 2022940631

LC Class. No.: HF5415.2 / .M377 2023

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