Handbook of market research: the focus group research handbook

By:

Edmunds, H

Material type: Text

TextPublication details: Chicago NTC Business Books 1999Description: x, 276pISBN:

0-8442-0288-6

Subject(s):

Marketing|Research|Evaluation Studies|Ethics|Sampling Studies

LOC classification:

HF 5415 .E36 1999

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY	HF 5415 .E36 1999 (Browse shelf(Opens below))	Available		12162

Explains uses of methodology, the steps involved in the focus group research process, questions to ask the research vendor and what to expect what expect the vendor to deliver. Helps in developing objectives for a focus group study and provide basic understanding of how interpret and use results.

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Handbook of market research: the focus group research handbook

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