Handbook of market research: the focus group research handbook
Edmunds, H.
Handbook of market research: the focus group research handbook - Chicago NTC Business Books 1999 - x, 276p.
Explains uses of methodology, the steps involved in the focus group research process, questions to ask the research vendor and what to expect what expect the vendor to deliver. Helps in developing objectives for a focus group study and provide basic understanding of how interpret and use results.
0-8442-0288-6
Marketing|Research|Evaluation Studies|Ethics|Sampling Studies
HF 5415 .E36 1999
Handbook of market research: the focus group research handbook - Chicago NTC Business Books 1999 - x, 276p.
Explains uses of methodology, the steps involved in the focus group research process, questions to ask the research vendor and what to expect what expect the vendor to deliver. Helps in developing objectives for a focus group study and provide basic understanding of how interpret and use results.
0-8442-0288-6
Marketing|Research|Evaluation Studies|Ethics|Sampling Studies
HF 5415 .E36 1999