Handbook of market research: the focus group research handbook (Record no. 1716)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00768nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-8442-0288-6 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .E36 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Edmunds, H. |
| 245 #0 - TITLE STATEMENT | |
| Title | Handbook of market research: the focus group research handbook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 276p. |
| 500 ## - GENERAL NOTE | |
| General note | Explains uses of methodology, the steps involved in the focus group research process, questions to ask the research vendor and what to expect what expect the vendor to deliver. Helps in developing objectives for a focus group study and provide basic understanding of how interpret and use results. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing|Research|Evaluation Studies|Ethics|Sampling Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 07/14150 | HF 5415 .E36 1999 | 12162 | 15/05/2022 | 15/05/2022 | Book |