International marketing
Material type:
TextSeries: FrameworksPublication details: Harlow Prentice Hall 1993Edition: 3rd edDescription: vii, 296pISBN: - 0-273-63417-8
- HF 5415 .W34 1993
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .W34 1993 (Browse shelf(Opens below)) | Checked out | 22/03/2008 | 06345 |
Examines international marketing and the part of marketing management that is considered necessary in an international setting, such as marketing operations of a multinational organisation and both direct and indirect exporting. The book concentrates on the international marketing environment with extra chapters available on the economic; cultural and social; political and legal and financial background.
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