International marketing
Walsh, L.S.
International marketing - 3rd ed. - Harlow Prentice Hall 1993 - vii, 296p. - Frameworks .
Examines international marketing and the part of marketing management that is considered necessary in an international setting, such as marketing operations of a multinational organisation and both direct and indirect exporting. The book concentrates on the international marketing environment with extra chapters available on the economic; cultural and social; political and legal and financial background.
0-273-63417-8
Marketing|Internationality|Economics|Culture|Social Marketing|Politics
HF 5415 .W34 1993
International marketing - 3rd ed. - Harlow Prentice Hall 1993 - vii, 296p. - Frameworks .
Examines international marketing and the part of marketing management that is considered necessary in an international setting, such as marketing operations of a multinational organisation and both direct and indirect exporting. The book concentrates on the international marketing environment with extra chapters available on the economic; cultural and social; political and legal and financial background.
0-273-63417-8
Marketing|Internationality|Economics|Culture|Social Marketing|Politics
HF 5415 .W34 1993