International marketing (Record no. 4820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00895nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220514s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-273-63417-8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .W34 1993 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walsh, L.S. |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 296p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Frameworks |
| 500 ## - GENERAL NOTE | |
| General note | Examines international marketing and the part of marketing management that is considered necessary in an international setting, such as marketing operations of a multinational organisation and both direct and indirect exporting. The book concentrates on the international marketing environment with extra chapters available on the economic; cultural and social; political and legal and financial background. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing|Internationality|Economics|Culture|Social Marketing|Politics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 02/10145 | 1 | HF 5415 .W34 1993 | 06345 | 22/03/2008 | 06/09/2022 | 06/09/2022 | 15/05/2022 | Book |