The marketing customer interface 2001 - 2002:The Chartered Institute of Management
Material type:
TextSeries: Butterworth-Heinemann Coursebook SeriesPublication details: Auckland Butterworth-Heinemann 2001Description: vii, 388pISBN: - 0-7506-5307-8
- HF 5718 P44 2001
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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MARIDI SOUTH SUDAN LIBRARY | HF 5718 P44 2001 (Browse shelf(Opens below)) | Available | 05875 |
This course-book on marketing behaviour has been designed to meet the syllabus requirements of the Chartered Institute of Management. Discussions are based on macro and micro environmental forces that affect customer behaviour in the market place. Among the topics discussed are: market segmentation; modelling customer behaviour, attitudes and dynamics; strategies and methods to produce customer focused behaviour; additional techniques for mobilising performance; and relationship marketing.
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