The marketing customer interface 2001 - 2002:The Chartered Institute of Management (Record no. 4570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01045nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220514s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7506-5307-8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5718 P44 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Phipps, R.|Simmons, C. |
| 245 #4 - TITLE STATEMENT | |
| Title | The marketing customer interface 2001 - 2002:The Chartered Institute of Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Auckland |
| Name of publisher, distributor, etc. | Butterworth-Heinemann |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 388p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Butterworth-Heinemann Coursebook Series |
| 500 ## - GENERAL NOTE | |
| General note | This course-book on marketing behaviour has been designed to meet the syllabus requirements of the Chartered Institute of Management. Discussions are based on macro and micro environmental forces that affect customer behaviour in the market place. Among the topics discussed are: market segmentation; modelling customer behaviour, attitudes and dynamics; strategies and methods to produce customer focused behaviour; additional techniques for mobilising performance; and relationship marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics|Consumer Participation|Social Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MARIDI SOUTH SUDAN LIBRARY | MARIDI SOUTH SUDAN LIBRARY | 15/05/2022 | 2721090 | HF 5718 P44 2001 | 05875 | 15/05/2022 | 15/05/2022 | Book |