The marketing customer interface 2001 - 2002:The Chartered Institute of Management
Phipps, R.|Simmons, C.
The marketing customer interface 2001 - 2002:The Chartered Institute of Management - Auckland Butterworth-Heinemann 2001 - vii, 388p. - Butterworth-Heinemann Coursebook Series .
This course-book on marketing behaviour has been designed to meet the syllabus requirements of the Chartered Institute of Management. Discussions are based on macro and micro environmental forces that affect customer behaviour in the market place. Among the topics discussed are: market segmentation; modelling customer behaviour, attitudes and dynamics; strategies and methods to produce customer focused behaviour; additional techniques for mobilising performance; and relationship marketing.
0-7506-5307-8
Economics|Consumer Participation|Social Marketing
HF 5718 P44 2001
The marketing customer interface 2001 - 2002:The Chartered Institute of Management - Auckland Butterworth-Heinemann 2001 - vii, 388p. - Butterworth-Heinemann Coursebook Series .
This course-book on marketing behaviour has been designed to meet the syllabus requirements of the Chartered Institute of Management. Discussions are based on macro and micro environmental forces that affect customer behaviour in the market place. Among the topics discussed are: market segmentation; modelling customer behaviour, attitudes and dynamics; strategies and methods to produce customer focused behaviour; additional techniques for mobilising performance; and relationship marketing.
0-7506-5307-8
Economics|Consumer Participation|Social Marketing
HF 5718 P44 2001