Marketing in practice
Material type:
TextSeries: Butterworth-Heinemann Coursebook SeriesPublication details: Oxford Butterworth-Heinemann 2001Description: ix, 242pISBN: - 0-7506-5304-3
- HF 5410 .K44 2001
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
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MARIDI SOUTH SUDAN LIBRARY | HF 5410 .K44 2001 (Browse shelf(Opens below)) | Available | 05872 |
Is an official coursebook for students who are undertaking the Marketing in Practice module of the CIM Certificate, with each unit covering a crucial part of the syllabus. Discusses various topics such as marketing in practice; assembling and presenting information; making contacts for marketing; practical networking skills and budgeting. Includes an international perspective, a revised Continuous Assessment unit, website references and the most current exam papers.
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