Marketing in practice
Kelley, G.|Hyde, M.
Marketing in practice - Oxford Butterworth-Heinemann 2001 - ix, 242p. - Butterworth-Heinemann Coursebook Series .
Is an official coursebook for students who are undertaking the Marketing in Practice module of the CIM Certificate, with each unit covering a crucial part of the syllabus. Discusses various topics such as marketing in practice; assembling and presenting information; making contacts for marketing; practical networking skills and budgeting. Includes an international perspective, a revised Continuous Assessment unit, website references and the most current exam papers.
0-7506-5304-3
Marketing|information services|Budgets|Internationality
HF 5410 .K44 2001
Marketing in practice - Oxford Butterworth-Heinemann 2001 - ix, 242p. - Butterworth-Heinemann Coursebook Series .
Is an official coursebook for students who are undertaking the Marketing in Practice module of the CIM Certificate, with each unit covering a crucial part of the syllabus. Discusses various topics such as marketing in practice; assembling and presenting information; making contacts for marketing; practical networking skills and budgeting. Includes an international perspective, a revised Continuous Assessment unit, website references and the most current exam papers.
0-7506-5304-3
Marketing|information services|Budgets|Internationality
HF 5410 .K44 2001