Marketing though turbulent times

By:

Darroch,J

Material type: Text

TextPublication details: New York Palgrave Macmillan 2010Description: xvi, 176pISBN:

978-1-349-31472-0

LOC classification:

HD 38.5 .D37 2010

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY	HD 38.5 .D37 2010 (Browse shelf(Opens below))	Available		16862

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

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