Marketing though turbulent times
Darroch,J
Marketing though turbulent times - New York Palgrave Macmillan 2010 - xvi, 176p.
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
978-1-349-31472-0
HD 38.5 .D37 2010
Marketing though turbulent times - New York Palgrave Macmillan 2010 - xvi, 176p.
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
978-1-349-31472-0
HD 38.5 .D37 2010