Marketing though turbulent times (Record no. 8816)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-349-31472-0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 38.5 .D37 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Darroch,J
245 #0 - TITLE STATEMENT
Title Marketing though turbulent times
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 176p.
500 ## - GENERAL NOTE
General note Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY 15/05/2022   HD 38.5 .D37 2010 16862 15/05/2022 15/05/2022 Book

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