How brands become icons:the principles of cultural branding
Material type:
TextPublication details: Boston Harvard Business School Press 2004Description: xiii, 265pISBN: - 978-1-57851-774-9
- HF 5718 .H65 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5718 .H65 2004 (Browse shelf(Opens below)) | Available | 13068 |
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| HF 5717 .W66 1983 Mastering business communication | HF 5718 .A88 2008 10 steps to successful facilitation | HF 5718 E92 1990 People communication and organisations | HF 5718 .H65 2004 How brands become icons:the principles of cultural branding | HF 5718 .K38 2000 Effective business communication | HF 5718 .K38 2000 Effective business communication | HF 5718 .M 32 1993 Modern business correspondence |
Unearths the principles behind the best creative instints- which are cultural insticts rather than just random creativity-and using these principles to create a strategic language that can be used to build iconic brands.
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