How brands become icons:the principles of cultural branding
Holt, D.
How brands become icons:the principles of cultural branding - Boston Harvard Business School Press 2004 - xiii, 265p.
Unearths the principles behind the best creative instints- which are cultural insticts rather than just random creativity-and using these principles to create a strategic language that can be used to build iconic brands.
978-1-57851-774-9
Marketing|Management
HF 5718 .H65 2004
How brands become icons:the principles of cultural branding - Boston Harvard Business School Press 2004 - xiii, 265p.
Unearths the principles behind the best creative instints- which are cultural insticts rather than just random creativity-and using these principles to create a strategic language that can be used to build iconic brands.
978-1-57851-774-9
Marketing|Management
HF 5718 .H65 2004