How brands become icons:the principles of cultural branding

By:

Holt, D

Material type: Text

TextPublication details: Boston Harvard Business School Press 2004Description: xiii, 265pISBN:

978-1-57851-774-9

Subject(s):

Marketing|Management

LOC classification:

HF 5718 .H65 2004

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY	HF 5718 .H65 2004 (Browse shelf(Opens below))	Available		13068

Unearths the principles behind the best creative instints- which are cultural insticts rather than just random creativity-and using these principles to create a strategic language that can be used to build iconic brands.

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How brands become icons:the principles of cultural branding

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