Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Material type:
TextPublication details: Boston Harvard Business School Press 2005Description: xv, 240pISBN: - 1-59139-619-0
- HF 5415 .L47 2005
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .L47 2005 (Browse shelf(Opens below)) | Available | 13029 |
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| HF 5415 .K68 2003 Marketing management | HF 5415 .K68 2006 Marketing management | HF 5415 .L3 2002 Essentials of marketing | HF 5415 .L47 2005 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant | HF5415 .M2955 2017 Marketing : an introduction / | HF 5415 .M53 2004 Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers | HF 5415 .S75 2018 The macroeconomics of product innovation |
Explains a pricise actionable plan of how companies can change the way they do business and break out of bloody competition by creating a leap in value for buyers and the company,thereby opening up new and uncontested market space that makes the competition irrelevant. Examines how to achieve the growing demand and breaking away from the existing and shrinking demand and benchmaking competitors.Emphasises on tipping point leadeship which shows managers how to mobilize an organization to overcome its hurdles in spite of limited time and resources in executing blue ocean strategy.
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