Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Record no. 6359)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01111nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1-59139-619-0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .L47 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kim, W.|Mauborgne, R. |
| 245 #0 - TITLE STATEMENT | |
| Title | Blue ocean strategy: how to create uncontested market space and make the competition irrelevant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 240p. |
| 500 ## - GENERAL NOTE | |
| General note | Explains a pricise actionable plan of how companies can change the way they do business and break out of bloody competition by creating a leap in value for buyers and the company,thereby opening up new and uncontested market space that makes the competition irrelevant. Examines how to achieve the growing demand and breaking away from the existing and shrinking demand and benchmaking competitors.Emphasises on tipping point leadeship which shows managers how to mobilize an organization to overcome its hurdles in spite of limited time and resources in executing blue ocean strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce|Organization and Administration|Innovation|Leadership |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 08/14944 | HF 5415 .L47 2005 | 13029 | 15/05/2022 | 15/05/2022 | Book |