Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Kim, W.|Mauborgne, R.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School Press 2005 - xv, 240p.
Explains a pricise actionable plan of how companies can change the way they do business and break out of bloody competition by creating a leap in value for buyers and the company,thereby opening up new and uncontested market space that makes the competition irrelevant. Examines how to achieve the growing demand and breaking away from the existing and shrinking demand and benchmaking competitors.Emphasises on tipping point leadeship which shows managers how to mobilize an organization to overcome its hurdles in spite of limited time and resources in executing blue ocean strategy.
1-59139-619-0
Commerce|Organization and Administration|Innovation|Leadership
HF 5415 .L47 2005
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School Press 2005 - xv, 240p.
Explains a pricise actionable plan of how companies can change the way they do business and break out of bloody competition by creating a leap in value for buyers and the company,thereby opening up new and uncontested market space that makes the competition irrelevant. Examines how to achieve the growing demand and breaking away from the existing and shrinking demand and benchmaking competitors.Emphasises on tipping point leadeship which shows managers how to mobilize an organization to overcome its hurdles in spite of limited time and resources in executing blue ocean strategy.
1-59139-619-0
Commerce|Organization and Administration|Innovation|Leadership
HF 5415 .L47 2005