The marketing customer interface 2001 - 2002:The Chartered Institute of Management
Material type:
TextSeries: Butterworth-Heinemann Coursebook SeriesPublication details: Auckland Butterworth-Heinemann 2001Description: vii, 388pISBN: - 0-7506-5307-8
- HF 5718 P44 2001
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
|
MARIDI SOUTH SUDAN LIBRARY | HF 5718 P44 2001 (Browse shelf(Opens below)) | Available | 05875 |
Browsing MARIDI SOUTH SUDAN LIBRARY shelves Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| HF 5718 .A88 2008 10 steps to successful facilitation | HF 5718 .A88 2008 10 steps to successful facilitation | HF 5718 F53 2001 Intergrated marketing communications | HF 5718 P44 2001 The marketing customer interface 2001 - 2002:The Chartered Institute of Management | HF 5718 .W66 2001 Customer communications in marketing | HG 4028 .S83 2002 Foreign exchange and money markets: theory, practice and risk management | HJ 2005 .F56 2008 Budgeting concepts for nurse managers: for nurse managers |
This course-book on marketing behaviour has been designed to meet the syllabus requirements of the Chartered Institute of Management. Discussions are based on macro and micro environmental forces that affect customer behaviour in the market place. Among the topics discussed are: market segmentation; modelling customer behaviour, attitudes and dynamics; strategies and methods to produce customer focused behaviour; additional techniques for mobilising performance; and relationship marketing.
There are no comments on this title.
Log in to your account to post a comment.