Strategic marketing management

By:

Institute of Financial Services

Material type: Text

TextPublication details: Kent Institute of Financial Services 1997Description: ix, 510pISBN:

0-85297-413-2

Subject(s):

Marketing|Economics|Advertising|Commerce

LOC classification:

HF 5415 .I22 1997

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY	HF 5415 .I22 1997 (Browse shelf(Opens below))	Available		05272

Presents basic marketing principles and examines how they can be used in the promotion and servicing of financial services and products. There is special emphasis on changes in marketing of financial services and the advantages of service quality. According to this book, developing and improving a customer base requires taking a creative approach to marketing from every angle, be it international or domestic.

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