Strategic marketing management (Record no. 4221)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220514s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-85297-413-2 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .I22 1997 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Financial Services |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kent |
| Name of publisher, distributor, etc. | Institute of Financial Services |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 510p. |
| 500 ## - GENERAL NOTE | |
| General note | Presents basic marketing principles and examines how they can be used in the promotion and servicing of financial services and products. There is special emphasis on changes in marketing of financial services and the advantages of service quality. According to this book, developing and improving a customer base requires taking a creative approach to marketing from every angle, be it international or domestic. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing|Economics|Advertising|Commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 2186344 | HF 5415 .I22 1997 | 05272 | 15/05/2022 | 15/05/2022 | Book |