Strategic marketing management
Strategic marketing management
- Kent Institute of Financial Services 1997
- ix, 510p.
Presents basic marketing principles and examines how they can be used in the promotion and servicing of financial services and products. There is special emphasis on changes in marketing of financial services and the advantages of service quality. According to this book, developing and improving a customer base requires taking a creative approach to marketing from every angle, be it international or domestic.
0-85297-413-2
Marketing|Economics|Advertising|Commerce
HF 5415 .I22 1997
Presents basic marketing principles and examines how they can be used in the promotion and servicing of financial services and products. There is special emphasis on changes in marketing of financial services and the advantages of service quality. According to this book, developing and improving a customer base requires taking a creative approach to marketing from every angle, be it international or domestic.
0-85297-413-2
Marketing|Economics|Advertising|Commerce
HF 5415 .I22 1997