Handbook of market research: the focus group research handbook
Material type:
TextPublication details: Chicago NTC Business Books 1999Description: x, 276pISBN: - 0-8442-0288-6
- HF 5415 .E36 1999
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
|
AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .E36 1999 (Browse shelf(Opens below)) | Available | 12162 |
Browsing AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY shelves Close shelf browser (Hides shelf browser)
| HF 5415 .B66 1997 Business basics: a study guide for degree students Marketing | HF 5415 .B66 1997 Busines basics: A study guide for degree students, marketing | HF 5415 .D67 1992 A student's guide to business studies | HF 5415 .E36 1999 Handbook of market research: the focus group research handbook | HF 5415 .E5 1997 Marketing on the Internet | HF 5415 .H39 2007 Get clients now! : a 28-day marketing program for professionals,consultants,and coaches a 28-Day marketing program for professionals consultants, and coaches | HF 5415 .I22 1997 Strategic marketing management |
Explains uses of methodology, the steps involved in the focus group research process, questions to ask the research vendor and what to expect what expect the vendor to deliver. Helps in developing objectives for a focus group study and provide basic understanding of how interpret and use results.
There are no comments on this title.
Log in to your account to post a comment.