Text| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
|
AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 1221 .W55 2005 (Browse shelf(Opens below)) | Available | 11267 |
Provides information on public relations writing with details on the mistakes that should be avoided such as gender bias and poor construction of sentences. Describes the use of the Internet and World Wide Web by professionals in the public relations practice. Discusses the application of ethics in communication by public relations writers and the importance of taking legal issues into consideration so at to avoid problems with the law. Stresses on using the correct media to ensure the correct audience receive the material.Includes illustrations from award-winning national campaigns.
There are no comments on this title.