Publics relations: writing and media techniques
Wilcox, D.L.
Publics relations: writing and media techniques - 5th ed. - Boston Pearson 2005 - xiv, 578p.
Provides information on public relations writing with details on the mistakes that should be avoided such as gender bias and poor construction of sentences. Describes the use of the Internet and World Wide Web by professionals in the public relations practice. Discusses the application of ethics in communication by public relations writers and the importance of taking legal issues into consideration so at to avoid problems with the law. Stresses on using the correct media to ensure the correct audience receive the material.Includes illustrations from award-winning national campaigns.
0-205-41849-X
Public Relations|Mass Media|Communication|Writing|Internet|Ethics
HD 1221 .W55 2005
Publics relations: writing and media techniques - 5th ed. - Boston Pearson 2005 - xiv, 578p.
Provides information on public relations writing with details on the mistakes that should be avoided such as gender bias and poor construction of sentences. Describes the use of the Internet and World Wide Web by professionals in the public relations practice. Discusses the application of ethics in communication by public relations writers and the importance of taking legal issues into consideration so at to avoid problems with the law. Stresses on using the correct media to ensure the correct audience receive the material.Includes illustrations from award-winning national campaigns.
0-205-41849-X
Public Relations|Mass Media|Communication|Writing|Internet|Ethics
HD 1221 .W55 2005