Leading product development: the senior manager's guide to creating and shaping the enterprise
Material type:
TextPublication details: New York The Free press 1995Description: xii, 177pISBN: - 0-02-934465-4
- Ref T 56.8 .W44 1995
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | Ref T 56.8 .W44 1995 (Browse shelf(Opens below)) | Available | 21978 |
Describes the role of senior management through the work of the general manager in product development with information on approaches that can be used to ensure success at the marketplace. Presents effective strategies to be employed at the pre-project planning stage for a new product that take into account the goals of an organisation, to the completion stage using specific examples.
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