Leading product development: the senior manager's guide to creating and shaping the enterprise
Wheelwright, S.C.|Clark, K.B.
Leading product development: the senior manager's guide to creating and shaping the enterprise - New York The Free press 1995 - xii, 177p.
Describes the role of senior management through the work of the general manager in product development with information on approaches that can be used to ensure success at the marketplace. Presents effective strategies to be employed at the pre-project planning stage for a new product that take into account the goals of an organisation, to the completion stage using specific examples.
0-02-934465-4
Organization and Administration|Planning Techniques|Leadership
Ref T 56.8 .W44 1995
Leading product development: the senior manager's guide to creating and shaping the enterprise - New York The Free press 1995 - xii, 177p.
Describes the role of senior management through the work of the general manager in product development with information on approaches that can be used to ensure success at the marketplace. Presents effective strategies to be employed at the pre-project planning stage for a new product that take into account the goals of an organisation, to the completion stage using specific examples.
0-02-934465-4
Organization and Administration|Planning Techniques|Leadership
Ref T 56.8 .W44 1995