Marketing on the Internet
Material type:
TextSeries: Marketing on the InternetPublication details: New York John Wiley & Sons, Inc. 1997Edition: 2nd edDescription: xxxi, 428pISBN: - 0-471-16504-2
- HF 5415 .E5 1997
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .E5 1997 (Browse shelf(Opens below)) | Available | 04727 |
Provides information on how to come up with an efficient multilmedia platform for advertising, marketing and sales on the Internet. Businessmen, nonprofit organisations and other groups of people are encouraged to read this book so as to learn how to use the Internet in promoting their organisations or in advertising and marketing their products. Identifies ways to develop the correct Internet marketing strategy for specific businesses while providing information on how to get a business connection to the Internet and carry out secure transactions.
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