Marketing on the Internet (Record no. 3978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01074nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220514s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-471-16504-2 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .E5 1997 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ellsworth, J.H.|Ellsworth, M.V. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing on the Internet |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 428p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing on the Internet |
| 500 ## - GENERAL NOTE | |
| General note | Provides information on how to come up with an efficient multilmedia platform for advertising, marketing and sales on the Internet. Businessmen, nonprofit organisations and other groups of people are encouraged to read this book so as to learn how to use the Internet in promoting their organisations or in advertising and marketing their products. Identifies ways to develop the correct Internet marketing strategy for specific businesses while providing information on how to get a business connection to the Internet and carry out secure transactions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising|Marketing|Commerce|Internet|Organizations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 00/7521 | HF 5415 .E5 1997 | 04727 | 15/05/2022 | 15/05/2022 | Book |