The public relations handbook
Material type:
TextSeries: Media PracticePublication details: London Routledge 2004Edition: 2nd edDescription: x, 366pISBN: - 0-415-31792-4
- HD 59 .T47 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 59 .T47 2004 (Browse shelf(Opens below)) | Available | 10083 |
Presents theories and principles of the public relations practice. Discusses the history of public relations and its development as a profession, including the connection between it and politics. Looks at ethical concepts and their relationship to the practice of corporate social responsibility. Explains the existence and purpose of financial public relations, including use of electronic tools for effective public relations such as the internet.Includes illustrations from public relations campaigns and interviews with public relations practitioners.
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