The public relations handbook
Theaker, A.
The public relations handbook - 2nd ed. - London Routledge 2004 - x, 366p. - Media Practice .
Presents theories and principles of the public relations practice. Discusses the history of public relations and its development as a profession, including the connection between it and politics. Looks at ethical concepts and their relationship to the practice of corporate social responsibility. Explains the existence and purpose of financial public relations, including use of electronic tools for effective public relations such as the internet.Includes illustrations from public relations campaigns and interviews with public relations practitioners.
0-415-31792-4
Public Relations|Politics|Social Responsibility|Internet
HD 59 .T47 2004
The public relations handbook - 2nd ed. - London Routledge 2004 - x, 366p. - Media Practice .
Presents theories and principles of the public relations practice. Discusses the history of public relations and its development as a profession, including the connection between it and politics. Looks at ethical concepts and their relationship to the practice of corporate social responsibility. Explains the existence and purpose of financial public relations, including use of electronic tools for effective public relations such as the internet.Includes illustrations from public relations campaigns and interviews with public relations practitioners.
0-415-31792-4
Public Relations|Politics|Social Responsibility|Internet
HD 59 .T47 2004