Marketing management
Material type:
TextSeries: Marketing ManagementPublication details: New Jersey Pearson Education, Inc. 2006Edition: 12th edDescription: xxxix, 120pISBN: - 81-203-2799-3
- HF 5415 .K68 2006
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF TANZANIA LIBRARY | HF 5415 .K68 2006 (Browse shelf(Opens below)) | Available | TZ0600 | ||
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .K68 2006 (Browse shelf(Opens below)) | Checked out | 12/12/2011 | TZ0601 | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .K68 2006 (Browse shelf(Opens below)) | Available | 11442 |
Provides information on marketing approaches and management in terms of the developments that have taken place globally that can be of use to the marketing manager. Discusses the process of marketing research for effective marketing and the role of marketing communications with details on organising the media for successful results. The future of marketing is examined, including the use of e-commerce marketing practices.
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