Marketing management (Record no. 1289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00921nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2799-3 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .K68 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, P.|Keller, K.L. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Pearson Education, Inc. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 120p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing Management |
| 500 ## - GENERAL NOTE | |
| General note | Provides information on marketing approaches and management in terms of the developments that have taken place globally that can be of use to the marketing manager. Discusses the process of marketing research for effective marketing and the role of marketing communications with details on organising the media for successful results. The future of marketing is examined, including the use of e-commerce marketing practices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce|Marketing|Communication|Mass Media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF TANZANIA LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 01/06/2022 | 1 | HF 5415 .K68 2006 | TZ0601 | 08/09/2022 | 01/06/2022 | Book | 12/12/2011 | 08/09/2022 | |||||
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 01/06/2022 | HF 5415 .K68 2006 | 11442 | 01/06/2022 | 01/06/2022 | Book | ||||||||
| Library of Congress Classification | AMREF TANZANIA LIBRARY | AMREF TANZANIA LIBRARY | 15/05/2022 | 06/13561 | HF 5415 .K68 2006 | TZ0600 | 15/05/2022 | 15/05/2022 | Book |