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21.
Marketing tool kit: an encyclopaedia of fresh, tested marketing ideas by
Material type: Text Text
Publication details: Mumbai Jaico Publishing House 2005
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: REF HG 177 .R63 2005.

22.
The essence of services marketing by Series: The Prentice Hall Essence of Management Series
Material type: Text Text
Publication details: New Delhi Prentice-hall of India 2004
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: REF HF 5415.12 .P39 2004.

23.
Marketing channels by
Material type: Text Text
Publication details: Delhi Pearson Education (Singapore) Pte. Ltd. 2001
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: REF HF 5415.13 .C68 2001.

24.
Industrial marketing by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: Ref HF 5415.1 .H38 2005.

25.
Marketing for hospitality and tourism by
Edition: 3rd ed.
Material type: Text Text
Publication details: Delhi Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: REF TX 911.3 .K68 2004.

26.
The great marketing turnaround: the age of the individual and how to profit from it by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1990
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: Ref HF 5415 .R377 1990.

27.
Revolutionizing product development: quantum leaps in speed, efficiency, and quality by
Material type: Text Text
Publication details: New York The Free press 1992
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: REF HF 5415.15 .W44 1992.

28.
Managerial economics: cases and concepts by
Material type: Text Text
Publication details: New Delhi Macmillan 2004
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: Ref HD 30.22 .P35 2004.

29.
The project manager's partner: a step by step guide to project management by
Material type: Text Text
Publication details: Mumbai Jaico Publishing House 2003
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: Ref HD 69 .G74 2003.

30.
Foundations of marketing by
Edition: 7th ed.
Material type: Text Text
Publication details: Hartcourt Harcourt canada ltd 2001
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: HF 5410 .B43 2001.

31.
Strategic management: concepts and cases by
Edition: 10th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall 2006
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: Ref HD 28 .D38 2006.

32.
Foreign exchange markets: understanding derivatives and other instruments by
Material type: Text Text
Publication details: Delhi Macmillan 2005
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: HG 3810 .Y33 2005.

33.
Understanding the consumer by
Material type: Text Text
Publication details: New Delhi Response Books 2003
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (2)Call number: REF HB 820 .S96 2003, ...

34.
Handbook of market research: the focus group research handbook by
Material type: Text Text
Publication details: Chicago NTC Business Books 1999
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: HF 5415 .E36 1999.

35.
Industrial organization by
Material type: Text Text
Publication details: Mumbai Jaico Publishing House 2006
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: Ref HD 28 .C33 2006.

36.
The blueprint for international business by
Material type: Text Text
Publication details: New Delhi Maya Publishers 2001
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: Ref HD 2755.5 M66 2001.

37.
How to prepare business plan: how to lay right foundations for business success by
Edition: 2nd ed.
Material type: Text Text
Publication details: Mumbai Jaico Publishing House 2002
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: Ref HF 5001 .R43 2002.

38.
International business by
Edition: 6th ed.
Material type: Text Text
Publication details: Australia Mike Roche 2005
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: REF HD 2755.5 .C95 2005.

39.
Entrepreneurship: new venture creation by
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2005
Availability: Items available for loan: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY (1)Call number: Ref HB 615 .H65 2005. AMREF TANZANIA LIBRARY (1)Call number: Ref HB 615 .H65 2005. Not available: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY: Checked out (1).

40.
Global business management in an international economic enviroment by
Material type: Text Text
Publication details: New Delhi Macmillan India 2006
Availability: Not available: AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY: Checked out (1).

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