Foundations of marketing

By:

Beckman, M.D|Rigby, J.M

Material type: Text

TextPublication details: Hartcourt Harcourt canada ltd 2001Edition: 7th edDescription: xx, 660pISBN:

0-03-922735-7

Subject(s):

Marketing|Communication|Costs and Cost Analysis

LOC classification:

HF 5410 .B43 2001

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY	HF 5410 .B43 2001 (Browse shelf(Opens below))	Available		11932

Explains the key issues of marketing practice and theory indicating the importance and impact of the internet on marketing, demonstrating practical application for marketing concept. Presents various ethnical issues such as monopolies, marketing to children, interesting statistics, market trivia and quotations.

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