The public relations handbook
Material type:
TextSeries: Media PracticePublication details: London Routledge 2004Edition: 2nd edDescription: x, 366pISBN: - 0-415-31792-4
- HD 59 .T47 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
|
AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 59 .T47 2004 (Browse shelf(Opens below)) | Available | 10083 |
Browsing AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | |||||||
| HD 58.95 .R64 2001 Audit And Internal Review | HD 59. H44 2003 Public relations; a practical guide to the basics | HD 59 .L4 2000 Public relations as relationship management: a relational approach to the study and practice of public relations | HD 59 .T47 2004 The public relations handbook | HD 59.2 .D67 2008 PRnews: crisis management guidebook | HD 59.2 .D67 2008 PRnews: crisis management guidebook | HD 59.2 J2 Public Relations |
Presents theories and principles of the public relations practice. Discusses the history of public relations and its development as a profession, including the connection between it and politics. Looks at ethical concepts and their relationship to the practice of corporate social responsibility. Explains the existence and purpose of financial public relations, including use of electronic tools for effective public relations such as the internet.Includes illustrations from public relations campaigns and interviews with public relations practitioners.
There are no comments on this title.