Hospitality marketing management
Material type:
TextPublication details: New Jersey John Wiley & Sons, Inc. 2006Edition: 4th edDescription: xiv, 626pISBN: - 0-471-47654-4
- TX 911.3 .M3 R433 2006
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | TX 911.3 .M3 R433 2006 (Browse shelf(Opens below)) | Available | 10239 |
Provides information on marketing strategies that are concerned with the hospitality and tourism industry, and examines the progress that has taken place in the industry. This book is intended for students and readers interested in the hospitality marketing profession. Discusses the marketing planning process and solving of consumer problems by understanding their behaviour. The significance of the global economy to this industry is explained, including the use of the Internet as a marketing tool.
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