Hospitality marketing management (Record no. 780)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00972nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-471-47654-4 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX 911.3 .M3 R433 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reid, R.D.|Bojanic, D.C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Hospitality marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 626p. |
| 500 ## - GENERAL NOTE | |
| General note | Provides information on marketing strategies that are concerned with the hospitality and tourism industry, and examines the progress that has taken place in the industry. This book is intended for students and readers interested in the hospitality marketing profession. Discusses the marketing planning process and solving of consumer problems by understanding their behaviour. The significance of the global economy to this industry is explained, including the use of the Internet as a marketing tool. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing|Consumer Satisfaction|Internet |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | TX 911.3 .M3 R433 2006 | 10239 | 15/05/2022 | 15/05/2022 | Book |