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Planning, implementing and evaluating health promotion programs

By: Material type: TextTextPublication details: San Francisco Pearson Education, Inc. 2013Edition: 6th edDescription: xvi, 493pISBN:
  • 978-0-321-79915-9
Subject(s): LOC classification:
  • WA 525 .M35 2013
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Provides a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. Also includes new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), grant writing budget preparation, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs.

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