Planning, implementing and evaluating health promotion programs
McKenzie, J.|Nieger, B.|Thackeray, R.
Planning, implementing and evaluating health promotion programs - 6th ed. - San Francisco Pearson Education, Inc. 2013 - xvi, 493p.
Provides a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. Also includes new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), grant writing budget preparation, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs.
978-0-321-79915-9
Health Promotion|Health Planning|Health
WA 525 .M35 2013
Planning, implementing and evaluating health promotion programs - 6th ed. - San Francisco Pearson Education, Inc. 2013 - xvi, 493p.
Provides a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. Also includes new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), grant writing budget preparation, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs.
978-0-321-79915-9
Health Promotion|Health Planning|Health
WA 525 .M35 2013