The management of strategy concepts
Material type:
TextPublication details: South Western, Cengage Learning 2011Edition: 9th edDescription: xxii, 405pISBN: - 978-0-538-75321-0
- HD 87 .I74 2011
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 87 .I74 2011 (Browse shelf(Opens below)) | Available | 14139 |
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Presents a practical analysis of the strategic management process. It gives examples and applications of strategic management concepts, techniques and tools used by more than 6000 emerging and leading companies. Explores a broad range of critical issues confronting managers today within a practical and relevant presentation. Combines the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. The text integrates the classic industrial organization model with a resource-based view of the firm to give readers complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage.
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