The management of strategy concepts
Ireland, R.D.|Hoskisson, R.E.|Hitt, M.A.
The management of strategy concepts - 9th ed. - South Western, Cengage Learning 2011 - xxii, 405p.
Presents a practical analysis of the strategic management process. It gives examples and applications of strategic management concepts, techniques and tools used by more than 6000 emerging and leading companies. Explores a broad range of critical issues confronting managers today within a practical and relevant presentation. Combines the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. The text integrates the classic industrial organization model with a resource-based view of the firm to give readers complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage.
978-0-538-75321-0
Strategic Management|Competetiveness|Globalization
HD 87 .I74 2011
The management of strategy concepts - 9th ed. - South Western, Cengage Learning 2011 - xxii, 405p.
Presents a practical analysis of the strategic management process. It gives examples and applications of strategic management concepts, techniques and tools used by more than 6000 emerging and leading companies. Explores a broad range of critical issues confronting managers today within a practical and relevant presentation. Combines the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. The text integrates the classic industrial organization model with a resource-based view of the firm to give readers complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage.
978-0-538-75321-0
Strategic Management|Competetiveness|Globalization
HD 87 .I74 2011