Customer relationship managemet: step by step approach

By:

Mohamed, H. P.|Sagadevan, A

Material type: Text

TextPublication details: New Delhi Vikas Publishing House PVT 2004Description: 224pISBN:

81-259-1205-3

Subject(s):

Customer relationship|Cutomer relationship management

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	AMREF TANZANIA LIBRARY		Available		TZ0584
Book	AMREF TANZANIA LIBRARY		Available		TZ0583

Explains the principles of effective customer relationship management this includes acquiring, retaining, and expanding customer base. The concepts, process, techniques, significance and architectural aspect of customer care management are dealt in comprehensive manner. Saves as a reference source for designing, developing and implementing CRM in any organization

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Customer relationship managemet: step by step approach

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