Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers
Material type:
TextPublication details: New York McGraw-Hill 2004Edition: 1st edDescription: xi, 244pISBN: - 0-07-142731-7
- HF 5415 .M53 2004
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .M53 2004 (Browse shelf(Opens below)) | Available | 13058 |
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| HF 5415 .L3 2002 Essentials of marketing | HF 5415 .L47 2005 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant | HF5415 .M2955 2017 Marketing : an introduction / | HF 5415 .M53 2004 Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers | HF 5415 .S75 2018 The macroeconomics of product innovation | HF 5415 .S75 2018 The macroeconomics of product innovation | HF 5415 .S77 2004 Marketing management |
Features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns. Interprets the influential thinker's (Sun Tsu) classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of Warinto "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history.
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