Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers (Record no. 6452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01207nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-142731-7 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .M53 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michaelson, G.A.|Michaelson, S.W. |
| 245 #0 - TITLE STATEMENT | |
| Title | Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 244p. |
| 500 ## - GENERAL NOTE | |
| General note | Features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns. Interprets the influential thinker's (Sun Tsu) classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of Warinto "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce|Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 08/15006 | HF 5415 .M53 2004 | 13058 | 15/05/2022 | 15/05/2022 | Book |